Wings for Life World Run

The Wings for Life World Run is a global running race that raises money for spinal cord injury research projects.

 

We created a full suite of assets to help drive sign ups for the 2021 event, including social video, OOH creatives for billboards and screens on the London Underground, newspaper and magazine print advertising, digital display advertising and personalised social posts to be used by ambassadors.

We also produced a profile video on Wings for Life ambassador Claire Danson that was released in the build up to race day.